Communication Strategy

Description

Distributing information that promotes all sustainable travel options in print or online.
Information can include trip planning tools, transit schedules and route information, pedestrian and cycling facilities, carpool parking spaces, and carshare and bikeshare membership and service information (if available).
Individualized marketing provides resources such as training, trip planning tools, and incentives customized to individual’s needs to promote the use of active and sustainable travel options. Individualized marketing is most effective for new or relocating employees, new residents, and students looking to explore their travel options.

Distribute information in resident welcome packages (one per unit), on-site in an accessible location such as the front desk, during promotional campaigns, events, and educational programs.
Make documents accessible to both residents and employees.
Provide a sustainable travel options information package to new/relocating employees, students, and residents.
Display maps and schedules of transit routes, and nearby walking/cycling infrastructure and routes to key destinations, near the entrance.
Post sustainable travel options information on an online platform available to all (e.g. employee intranet portal, online learning platform for students, resident property management platform).
Implement an individualized marketing program to work with residents, employees, or students to explore their travel options.
The individualized marketing program delivery can be contracted to a third-party, such as pointA, which operates the Smart Commute North Toronto-Vaughan program or by committing to participating in the York Region MyTrip program (if eligible).

The applicant shall agree to prepare a communications strategy as a condition of the applicable development agreement and/or through a letter of credit.

Submit completed monitoring survey results to the City of Vaughan at the required intervals.
Submit photos and documentation/examples of the collateral/products distributed.

York Region Required

Yes